About Us

Barclays & Launcher

Our History

Since 2016, Barclays has provided over $1 million to support Launcher, an initiative of the West End Neighborhood House. Launcher is a Delaware-based nonprofit dedicated to empowering individuals to achieve self-sufficiency and maximize their potential.

“The Launcher Entrepreneurship Program at West End Neighborhood House offers essential support to aspiring entrepreneurs, helping them turn their dreams into reality,” said Nancy Parnella, Director of Business Cards at Barclays. “Barclays is proud to support our community by providing business owners of all sizes with the resources they need to thrive.”


Application Reopens: 4/1/24
Early Application Deadline: 6/13/24
Class Dates: 8/12/24 – 11/1/24

How does the program work?

Goal of Training:
  • To develop a strong understanding of small business management

  • To complete a solid business and financial plan

Type of Training:
  • Classes, workshops and one-on-one sessions taught by experienced small business instructors
  • Class size of 12-16 students ensures all participants receive personal attention
  • Topics covered include operations management, marketing, financial management and more
  • Course content and pace are customized to entrepreneurs’ needs
  • Culturally sensitive entrepreneur training
Course Outline:
  1. Attributes of Success
  2. Planning for Business
  3. The Market- Customers and Competition
  4. Marketing and Branding
  5. Web-Based Marketing
  6. Credit and Financing
  7. Management and Operations
  8. Alumni Speaker/Competition Reporting
  9. Financial Planning: Part 1
  10. Financial Planning: Part 2
  11. Are You Ready?
  12. Graduation!
Training Schedule:
  • Classes are held one evening per week for 2 hours.

  • Locations are chosen geographically: Wilmington, Claymont, New Castle, Bear, Dover, and Georgetown

  • Training consists of twelve classroom sessions and ten hours of individual consultation.

Program Cost:
  • Tuition for the LAUNCHER program is valued at $2,500. Thanks to the generous support of Barclays, we are able to waive tuition cost for students accepted into the LAUNCHER program. The only cost to you will be a materials fee of $100 dollars. Extra manuals for partnerships is $40

  • Fees should be paid before first class session. Payment plans are available. 


Community Partners

William Grimes

Our mission is to strengthen communities through housing, lending, and education—which means we have the people in place to guide you along your journey— and everyone’s path is different.

Sarah lester

Cornerstone West CDC is a community development corporation (under the West End umbrella) that promotes the revitalization of Wilmington’s West Side neighborhoods through building affordable housing and strengthening small businesses.


The Wilmington Kitchen Collective is a community-based project dedicated to serving food industry entrepreneurs from marginalized local communities. 

Mary Dupont

La Plaza Delaware is a nonprofit partnership created to increase opportunities, business savvy, and prosperity for Latino and minority-owned businesses.

julie bieber

Kingswood Community Center is a prominent fixture in the Riverside/Northeast Wilmington community aimed to empower the community to reach its full potential through program offerings for the youngest to oldest residents in the Wilmington area.


Our Staff

Kristin Bowen

302-658-4171 x131

naseem matthews

Program Manager
302-658-4171 x191

savion thompson

Social Media and Marketing Associate
302-658-4171 x106

Alma Brown

Office Assistant
302-658-4171 x193


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